*Original air date: Aug 3, 2017.* When it comes to writing a book that sells year after year, Ryan Holiday definitely knows the formula. His books have all been best-sellers, and more importantly, they have continued to sell well long after their issue dates. In this episode, he discusses the principles for crafting a longstanding work, whether it's a book, a product, or even a restaurant,  from his newest book, Perennial Seller: The Art of Marketing Work that Lasts. Ryan shares what differentiates a book that keeps selling over the years from a book that sells well initially but gradually disappears from view. He emphasizes that from the outset of creating a book, you need to be thinking ahead about what content and marketing efforts will truly make the book last. Finding the perfect balance between content that adds value and strategic marketing is crucial. You can find show notes and more information by clicking here: http://bit.ly/2uQftcD