Stefan H. Thomke is a leading authority on the management of innovation, as well as the William Barclay Harding Professor of Business Administration at Harvard Business School. The author of Experimentation Works, Stefan has written over one hundred articles, case studies, and notes in books and journals, including the Harvard Business Review, Management Science, and MIT Sloan Management Review. He has also chaired numerous executive education programs in companies around the world and is a frequent conference speaker and advisor to global business leaders. In this episode, Stefan explains the benefits of conducting experiments within your company, as well as the importance of reflecting on all experiment outcomes—even if they are negative—in order to learn from them. Listen in to discover how to successfully incorporate experimentation into your business, the common thread in positive customer experiences, and how to evoke the desired emotion in your customers. You can find show notes and more information by clicking here: https://bit.ly/2RkmKML