Steve Martin is a behavioral scientist and the CEO of INFLUENCE AT WORK UK, a leading global behavioral science consultancy. His work applying influence and persuasion science to business, organizational, and public policy has been featured in the national and international press, including the New York Times and BBC. In this episode, Steve shares insights from his newest book, Messengers: Who We Listen To, Who We Don't, and Why, which he co-authored with Joseph Marks. Listen to learn why we are more inclined to listen to certain people over others, whether the way you look or dress truly does affect how others perceive you, and how to fine-tune your persuasion skills to improve your business's success. You can find show notes and more information by clicking here: https://bit.ly/2WbaBfV