In today's rapidly changing economic environment, the future of sales and marketing requires the selling process (and buying experience) to become more human, not less.

Now more than ever, buyers are demanding real-time experiences that are contextually relevant and authentic. 

And the question we’re confronted with is: how do we, as sellers and marketers, effectively respond to that demand?

So join me and our all-star panel of experts as we the discuss specific approaches, tactics and technologies that teams can apply right now.

* Mathew Sweezey, Director of Market Strategy for Salesforce.com and author of Amazon Bestselling book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media. 

* Kraig Swensrud, Founder/CEO of Qualified & GetFeedback, former CMO of Salesforce & Campaign Monitor

* William Tyree, CMO of ringDNA.com

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