Founder and President of Heinz Marketing, Matt Heinz, takes us through the key change management steps companies should implement if they are looking to become revenue-centric. Culture plays an integral role in how sales and marketing teams operate daily. Leaders within these organizations are better placed to shift the culture within their companies. This ultimately makes teams more open to change and gives them the opportunity to learn what works and what doesn’t work. Today, Matt Heinz talks about these change management steps and how they play a part in creating a revenue-centric organization. Show NotesConnect With: Matt Heinz: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.