39 min listen
Episode 261: How Technology Transforms B2B Salespeople Into Sales Heroes with Mary Shea
Episode 261: How Technology Transforms B2B Salespeople Into Sales Heroes with Mary Shea
ratings:
Length:
46 minutes
Released:
Nov 29, 2022
Format:
Podcast episode
Description
When humans can't find ways of solving problems, technology steps in and does the job.
The same principle can apply to B2B sales.
The evolution of enablement technology in B2B sales has allowed sellers to be more efficient and effective.
At the same time, buying teams has changed, and culture is increasingly important to the success of any organization.
What are the main changes that impact B2B salespeople, and how can they deal with them?
Mary Shea, B2B sales expert, former Forrester Analyst, and currently the first-ever Global Innovation Evangelist at Outreach, joins us in this podcast to dig into how B2B sellers can level up their game.
Join us as we discuss:
-What aspects have and haven't changed in B2B sales?
-Remote or virtual versus in-person meetings
-Is technology the answer to all problems?
Is sales automation taking humanity out of selling?
The same principle can apply to B2B sales.
The evolution of enablement technology in B2B sales has allowed sellers to be more efficient and effective.
At the same time, buying teams has changed, and culture is increasingly important to the success of any organization.
What are the main changes that impact B2B salespeople, and how can they deal with them?
Mary Shea, B2B sales expert, former Forrester Analyst, and currently the first-ever Global Innovation Evangelist at Outreach, joins us in this podcast to dig into how B2B sellers can level up their game.
Join us as we discuss:
-What aspects have and haven't changed in B2B sales?
-Remote or virtual versus in-person meetings
-Is technology the answer to all problems?
Is sales automation taking humanity out of selling?
Released:
Nov 29, 2022
Format:
Podcast episode
Titles in the series (100)
Alex Rosemblat on The Importance of Having a Well-Trained Sales Team: Imagine a wall. If you have an untrained sales team, and you say, “Go, go, go,” they will inevitably keep running into the wall and bouncing off. After running into the wall enough times, you have to step back and ask how to get over it. There might be a lot of ways: you might be able to bring a ladder, make a human ladder, fly over, or use a pogo stick. It’s an analogy, but for Datadog’s VP of Marketing, Alex Rosemblat, this is what training is: teaching people how to get over the walls that they run into with buyers. Find a breakdown of this episode here. by The B2B Revenue Executive Experience