Attribution is at the heart of the conflict between marketing and sales teams. Marketing teams constantly need to prove to themselves that they deserve a seat at the table, while sales teams are the big dogs in the room. How does a b2b SaaS company end this rivalry and make a more informed decision to increase revenue and grow the bottom line? Listen to Mona Akmal, the CEO of Falkon, as she discusses marketing influence and attribution. Show NotesConnect With:Mona Akmal: Website // LinkedIn // TwitterThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.