21 min listen
How the Best Buy CMO Aligned the Company’s KPI’s with Compensation -- Mike Linton // Ancestry
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
How the Best Buy CMO Aligned the Company’s KPI’s with Compensation -- Mike Linton // Ancestry
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
ratings:
Length:
17 minutes
Released:
Mar 17, 2023
Format:
Podcast episode
Description
Marketing is the least homogeneous function in the company. It is a multifunction role that requires experience and practice across functions. If you can write your marketing into the financial story, you have a lot more credibility. But how? Listen to Mike Linton, Former CMO of Ancestry, discussing how the Best Buy CMO aligned the company's KPIs with compensation. Show NotesConnect With: Mike Linton: LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Mar 17, 2023
Format:
Podcast episode
Titles in the series (100)
Why LifeLock's CEO Gave Out His Social Security Number -- Todd Davis // Kadenwood by Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency