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Inclusive Marketing Strategies -- Joyann Boyce // Arima & Co

Inclusive Marketing Strategies -- Joyann Boyce // Arima & Co

FromMarTech Podcast ™ // Marketing + Technology = Business Growth


Inclusive Marketing Strategies -- Joyann Boyce // Arima & Co

FromMarTech Podcast ™ // Marketing + Technology = Business Growth

ratings:
Length:
21 minutes
Released:
Jun 21, 2022
Format:
Podcast episode

Description

Joyann Boyce, Founder of Arima & Co, talks about the importance of inclusive marketing. As the TikTok generation grows older and audiences become more diverse, inclusive marketing will need to be part of your marketing arsenal. While it’s easy for us as marketers to default to stereotypes, thinking about how we can get our campaigns to touch as many people as possible, is where the magic really is. Today, Joyann discusses creating inclusive marketing strategies. Show NotesConnect With:Joyann Boyce: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jun 21, 2022
Format:
Podcast episode

Titles in the series (100)

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.