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Why The Best Marketers CMO'ed eBay -- Mike Linton // Ancestry

Why The Best Marketers CMO'ed eBay -- Mike Linton // Ancestry

FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency


Why The Best Marketers CMO'ed eBay -- Mike Linton // Ancestry

FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

ratings:
Length:
35 minutes
Released:
Feb 16, 2023
Format:
Podcast episode

Description

The CMO role is constantly under pressure, with many lasting less than two years. How can marketers turn this situation around? As a CMO, you also have to partner with different agencies; how do you drive alignment rather than competition? What is the future of marketing, and how do you future-proof your career? Learn about these and more from a former CMO at Ancestry, eBay, and Farmers Insurance. Listen to Mike Linton, former CMO of Ancestry, as he discusses why the best marketers CMO'ed eBay. Show NotesConnect With: Mike Linton: LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Feb 16, 2023
Format:
Podcast episode

Titles in the series (100)

The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign. Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. OHpartners.comProducer: I Hear Everything. We connect brands & content creators with their target audience. iheareverything.com