Brain Hurt Level = 2/10. "Great interview with Meqa Smith, I've often thought someone needed to interview you, put all of that red-pill business and marketing chat into 1 cohesive conversation. Your definition of marketing should actually be a front-slide of every conversation I have now."
Note: This episode best serves the interests of executives, founders, owners and senior management. But, there's takeaways for everyone, especially if you're leading a team or interested in escaping the advertising industry bubble.
Sometimes answering the most basic questions are the most difficult.
What is marketing? What is brand? Do you need to have a culture built on altruistic values like sustainability, equality and saving the world?
Meqa Smith, a hiring and employer brand expert interviews John about how her discipline and his intersect. They both explore how companies misinterpret the marketing function and brand for that matter. Which leads to erroneous hiring and unfair expectations of people who are placed in these roles.
Along the way basic terms are defined. Political realities are highlighted and growth constraints discussed.
This is reposted with permission fom Meqa's recent foray into starting her own series of interviews on modern hiring and employer branding for companies in Australia at https://unforgettable.agency