Brain hurt score = 3/10. Now. If you've been listening...you should know what a brand campaign is, where they came from, and how both advertising and branding works.
So what does a brand campaign do? Or not do?
In part 4 of the Brand Campaign mini-series, we explore 8 legitimate reasons for a brand campaign and 8 red-flags you need to be aware about. This episode should give you a really robust filter through which to make an informed decision if you're considering buying into the idea of a brand campaign.
16 for and against reasons are given that include quotes, practical explanations and excerpts from interviews with practicing experts.
At the end we summarize part 1 through to 4 and set the scene for the episode everyone wants to listen to. An applied analysis of Apple's famous Think Different brand campaign where everything you've learnt so far will be put into practice.

But before we get to the protein, you need to eat your greens first.
Come on...eat up
What are you waiting for?