Brain Hurt Scale = 4/10. Here's a quick synopsis of the first part of six. An article series that tries to answer a very basic question. What is a brand campaign?
Go to brandingmag.com after listening this to read the full article because a lot of useful diagrams, videos, links and explanation don't make it into this quick 18-minute synopsis.
Part 2 is also fresh off the press. So if this perks your interest, follow onto that article to get the rest of the juicy details.
But, if you're more of an audiophile and want some added commentary, this will give you something the written versions don't.
Including the story of how it all started and why it's got everyone in a bit of a tizz.
See you on the other side