Brain Hurt level = 5/10. Note: this episode is best for those who are interested in marketing or growth within the SaaS tech sector. Especially if you work in marketing, growth or as a senior marketing leader or founder.
It's rare to find someone who has worked in design, engineering development, product, strategy and marketing. Even rarer again to find someone who has personally managed teams in each of those departments as well. But, Shay Howe is now the CMO of a marketing tech company called Active Campaign. Each day he's able to see-saw between strategy and tactical execution together with his team of 30 and he says, it's his most complex, and hardest job yet.
Hear from the horses mouth about the current challenges affecting all tech companies. The threat and opportunity posed by AI. The rapid proliferation and complexity of the marketing tech industry. Bridging the brand versus performance marketing challenge. Measurement. Team management. And the future of the marketing tech stack including a practical critique of buzzwords and acronyms that plague decision-making.
Ready to get your tech on?
Want to know what it's actually like to be a CMO inside a SaaS company?
Find out by pressing play