Brain-hurt scale = 7/10. Just last week I had 3 different people ask me for advice on podcast promotion. And I came up short on giving them a detailed answer. So you know what this means? I needed to ego-check and delve a bit deeper. So if you've wondered about how to use podcasts in your promotional mix, or how to promote your own podcast so it becomes a valuable asset for your brand - this is an episode you need to listen to. 
I came across Josh Butt (Founder and executive) and Michelle Lomas (GM) who operate an independent production and distribution agency called Ampel Media. 
This episode is in two parts. The first 30 is with Josh and the following 30 with Michelle. So we get two very good perspectives from people who are living and breathing audio productions, every single day. 
Learn about:
The history of podcasting - where it all started
How firms are using podcasts not just for external brand building, but for internal purposes too
The key advantage of audio vs video or text - things I didn't even realize
Why more executives and managers are using audio for updates
How much it costs to sponsor a podcast
How much it costs to produce a podcast episode, including how many hours it takes regardless of whether you do it yourself or get someone else to do it
How many episodes you need to produce before it really takes off 
How often you should be publishing
What format it can take - from short updates to long interviews and some examples of people who are being very creative for different format executions.
What software to use and the production process from start to finish in order to get a great episode
How to monetize the podcast 
Which channels are best to use for promotion with specific examples and delves into the tactical side of things. 
...
Basically everything you need to know

Reach out to Josh or Michelle https://ampel.com.au?utm_source=hybrency