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Champagne Strategy

Champagne Strategy


Champagne Strategy

ratings:
Length:
90 episodes
Language:
English
Format:
Podcast

Description

Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne.

Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless.

Listen to an episode if you dare, but you've been warned. There's no going back.

Keep taking your blue pills - or press play
Language:
English
Format:
Podcast

Episodes1 - 10 of 90 episodes

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Brett Friedman - Applied creative strategy in an AI world - S5 Ep5

Brain Hurt Scale = 4/10. Why does ChatGPT provide me with terrible responses. Why does ...

63 minutes
Apr 07, 2024

John James - brand first principles - avoiding the brand scam & understanding branding basics - Repost from Cognism's The Loop podcast - S5 Ep4

Brain Hurt Scale = 6/10. Republished with permission of an interview John James did wit...

38 minutes
Mar 31, 2024

John James - Live interview from SXSW Sydney 2023 - article series, modern state of the industry and more

Brain Hurt Scale = 3/10. A live recording of that time I was invited by James Pember to...

26 minutes
Mar 04, 2024

Dale W. Harrison - Exposing the hidden incentives behind B2B purchases. Understanding procurement and buying committee dynamics - S5 Ep2

Brain Hurt Scale = 5/10. No one in B2B buys based on value. Procurement and buying com...

88 minutes
Feb 05, 2024

Colin Lewis - How to be an effective marketer. Executive director-level thinking - S5 Ep1

Brain Hurt Scale = 2/10. Racing car driver, Marketing Week columnist, retail media spea...

68 minutes
Jan 30, 2024

Part 5.3 - Actually Thinking Different about Think Different - Apple's real growth factor revealed

Brain Hurt Factor = 4/10. The conclusion and penultimate episode of a 6 part series whi...

46 minutes
Dec 20, 2023

Part 5.2 - Thinking Different about Think Different - What exactly did it do? - S4 E22

Brand hurt scale = 6/10. This is a direct follow on from the previous episode 5.1 which...

42 minutes
Dec 06, 2023

Part 5.1 - Thinking Different about Think Different - S4 Ep21

Brand hurt scale = 2/10. The episode everyone has been waiting for is here. This is the...

35 minutes
Nov 30, 2023

Part 4 - What does a brand campaign do? 8 pros and 8 cons - S4 Ep20

Brain hurt score = 3/10. If you've been listening to the series so far, you should know...

65 minutes
Nov 14, 2023

Part 2 - Where did brand campaigns came from? The history of advertising agencies, marketing & growth - S4 Ep16

Brain Hurt Scale = 2/10. Note - this is the audio version which is an extended yet simi...

47 minutes
Oct 26, 2023