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Brett Friedman - Applied creative strategy in an AI world - S5 Ep5

Brett Friedman - Applied creative strategy in an AI world - S5 Ep5

FromChampagne Strategy


Brett Friedman - Applied creative strategy in an AI world - S5 Ep5

FromChampagne Strategy

ratings:
Length:
64 minutes
Released:
Apr 7, 2024
Format:
Podcast episode

Description

Brain Hurt Scale = 4/10. Why does ChatGPT provide me with terrible responses. Why does DALL-E give me an image that's terrible?
Learning how to brief creatives is an art form. After all, their job is to create artwork so this probably shouldn't come as a surprise. But if you've never created something yourself, you'll be oblivious as to how it all goes down.
That mismatched perspective can all be fixed by listening to this episode where Brett Friedman goes through start-to-finish the entire process that goes on behind closed doors when you hire an agency.
So if you want to be left to your own devices fumbling around using Canva or Photoshop or dealing with Upwork freelancers that's fine.
Or if you're an AI creative guru who is adept at prompting the most sophisticated technology on the planet but can't get something back you like...
This is the episode you need to listen to.
Now
Released:
Apr 7, 2024
Format:
Podcast episode

Titles in the series (90)

A 'red pill' business podcast deconstructing the secrets behind world-class growth strategy. Garnished with sprinklings of tech & Champagne We interview experts who've bridged the strategy gap between planning, execution and measurement They tend to have battle scars to show, skin in the game and money in play. There's zero commercial agenda here so heeding their wisdom is priceless. Listen to an episode if you dare, but you've been warned. There's no going back. Take the blue pill - or press play