Have you ever found it difficult to brief and agency, a copywriter or a designer and get back the words you were expecting? This is really hard when you don't have a messaging strategy which sits at the top of your workflow. Working alongside your brand voice and tone, your positioning, brand story and strategic narrative.
It's the missing piece that nearly every company fails to invest in and without it, you'll experience a lot of frustration, back and forth communication, and rejected copy.
Failure to work on your messaging strategy especially affects complex, B2B or technical products and services the most. This is because the product offering is often multi-dimensional, highly intangible and technical. Saying what you and your product does can be infinitely more challenging than selling a toothbrush.
But, have no fear. You can fix most of that problem right now by listening to 61 minutes of pure messaging strategy bliss.
Today we're getting Eden Bidani, a writer turned copywriter and messaging strategist to spill all her secret sauce just for you.
To quote one of my favorite lines in Scary Movie, 'What are you waiting for.....what are you waiting for....what are you waiting for?'
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