Melinda Livsey on How to Attract and Serve Your Ideal Client and/or TribeIt’s extremely hard to gain traction and see progress if you’re not sure:Who your work, product, or service is forWhat your secret sauce is that sets you apartThe value you provide and why someone should careRegardless if you’re a side hustling artist, designer, or freelancer, these should be top of mind if you want to win in the short-term and thrive in the long-term.These are all pieces of a puzzle in the greater jigsaw of Brand Strategy.Luckily, today’s guest is a wizard in this world.I’m talking about Melinda Livsey, founder and creative director of Marks & Makers, and a valuable asset to Chris Do and The Futur and their ongoing series, The Process.She went from designing identity systems to getting paid by her ideal clients to help them accomplish their big target goals and shape their bigger picture.Today, Melinda’s here to simplify this complex Brand Strategy monster and parallel it to attracting and helping our ideal clients and/or tribe.Get ready to take notes and we dive deep into:Brand Strategy for Dummies 101Determining who your work or service is forPinpointing your unique key differentiator (AKA your secret sauce)Understanding and communicating the value you provideThe power of your story, teaching what you know, books, pizza, and more.This episode is going to give you some solid, actionable steps to take your ambitious side hustling pursuits to the next level.Connect with MelindaInstagramWebsiteBehanceMelinda on the FuturFree Toolkit to Side Hustle Freedom6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.Purchase The Side Hustler's Handbook PDF CourseThe proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.Get a Permanent Podcast ShoutoutBecome a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.Best Deals on the Best Design ResourcesRetro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.Join the Private Facebook Community for CreatorsJoin a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.Connect With MeInstagramPodcast InstagramTikTokPinterestTwitterCreditsMusic  -  BlookahExecutive Assistant  -  Paige GarlandPhoto & Video Specialist  -  Colton BacharSocial Media Coordinator  -  Hannah SchickAnimation Specialist  -  Greg D'AmicoListen on Your Favorite Podcast PlayerApple PodcastsSpotifyGoogle Play MusicOvercast