This week on the Perspective Podcast Scotty talks about the importance of laying a foundation to building a brand and growing an audience. This is the first of a three part series starting with understanding the valuable asset your story is.
The main points he covers are:

Building a successful platform with an audience starts with knowing who you are, what your gift is and why you’re doing it.
Along with time, your story is one of your most powerful and valuable assets.
When you share your story, you let others who may be in your shoes realize they are not alone with their struggles and fears.
Knowing who you are changes what you do.
One of the best ways I feel to reveal your story to yourself is through writing.
People will care if you tell a compelling story that frames the delivery towards benefiting them.

Music by: Blookah