Years ago, I ‘hired’ LinkedIn to help me to reach an audience of people looking to better lead themselves and others. I began writing articles on the platform and built an active following of over 103,000 people. That audience has been instrumental in launching this podcast, my Wall Street Journal bestselling book, The Five-Week Leadership Challenge, and building and releasing the Leadership Lab Learning Platform. This episode will help you to assess your current brand, envision what you’d like your brand to be, and identify how LinkedIn can help you to make it happen.  Follow me on LinkedIn at https://www.linkedin.com/in/patrickleddin