Dr. Robert Cialdini’s New York Times (NYT) bestselling book Influence introduced the world to the psychology of persuasion and created a worldwide movement focused on research and best practices. He recently joined Patrick in the Leadership Lab to discuss his most recent book Pre-Suasion. In doing so, Dr. Cialdini "shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.” Learn more about Dr. Robert Cialdini at www.influenceatwork.com