Today’s guest is Scott Miller, Executive Vice President of Thought Leadership at Franklin Covey, the host of On Leadership with Scott Miller and co-author of Everyone Deserves a Great Manager. This conversation focuses on how both Scott and Peter both work to develop and launch new thought leaders, they compare methods and tactics.  We explore why defining your audience is the biggest challenge thought leaders face, how social media plays a massive role when looking to publish a book, and why you need to know and understand who your competition is. This episode is chalked full of insight from two people with decades of knowledge on helping thought leaders find success. If you want a jump-start on your thought leadership career this episode is for you. Three Key Takeaways: Thought Leaders need to find and understand their audience. Your content can not be for everyone. Social media has become a very important platform thought leaders need to cultivate if they want to get a book published. Your content doesn’t have to be 100% new ideas. It is okay to stand on the shoulders of other thought leaders and expand the conversation.