The internet has changed a lot in the Thought Leader world.  The content creation cycle is a lot faster than it used to be and you can no longer just be a speaker or an author.  Something that has not changed is you have to know what you stand for. Cathy Paper, Founder of RockPaperStar and expert in strategic assessment and coaching, joins us to share her experience in helping people develop their content and packaging themselves.   Cathy and Peter give advise on finding your audience, scaling content, and the usefulness of group programs.