Today’s guest is Stan Lepeak. he is the founder and Chief Research Officer at Lepeak LLC. Previously he served as head of marketing research and thought leadership for KPMG consulting and global head of marketing research and thought leadership at EquaTerra.  Stan has more than 20 years of experience in developing and researching thought leadership.  Stan shares with us the difference between working at the back of the house vs client-facing, as well as what can slow down or speed up the process of moving thought leadership between the two. Stan guides us through what content developers should be thinking about to grab the attention of busy executives and why you are wasting your time if you don’t have a next-step build into your conversation. We end the conversation with Stan giving three great pieces of advice for anyone developing thought leadership for their organization. If you are looking to join your organization's thought leadership team this episode is for you!   Three Key Takeaways: The key differences between qualitative and quantitative thought leadership. Where to find new voices for your organization's thought leadership team. Why thinking about thought leadership from the view of the consumer is important.