If you are seeking to take your assessment product to the market place you are going to need to know where the opportunity for growth is!  Are you aware of why videos need to be shorter than 8 minutes followed by a questionnaire?   Do you want to use an off the shelf tested assessment that thousands of companies use.  Or do you want to create your own based on your own content?   What competencies do you want to measure?  If you are already feeling overwhelmed then stay tuned! This week Dr. Tony Alessandra, CEO of Assessments 24x7 LLC and a prolific author of best-selling books including The NEW Art of Managing People, Charisma; the Platinum Rule, and Communicating at Work joins Peter to shed light on the importance of instructional design to break down your material into specific learning points.  Why selling your assessment product on a small scale first can make it easier to get a customer to invest company wide and the importance of keeping in constant contact with your colleagues to get a picture of where the industry is going.