21 min listen
Leveraging Thought Leadership | Alan Alper | 210
Leveraging Thought Leadership | Alan Alper | 210
ratings:
Length:
23 minutes
Released:
Apr 5, 2020
Format:
Podcast episode
Description
A lot of thought leaders wonder how to align their thought leadership to business metrics, and what it looks like to achieve "success" with your thought leadership. If it's crossed your mind, then this is the episode for you! We interviewed Alan Alper, V.P. of corporate marketing and global thought leadership programs at Cognizant Technology Solutions, which is a global I.T. consulting and business services company. Alan’s work with organizational thought leadership is groundbreaking, and helping to forge new standards for content marketing in major organizations worldwide. He talks about ways to give your thought leadership a credible foundation, why sharing your thought leadership content for free can increase your business, and why he created a "Blue-Ribbon Panel" of the best and brightest thought leadership within his organization. Listen in, and learn more!
Released:
Apr 5, 2020
Format:
Podcast episode
Titles in the series (100)
Leveraging Thought Leadership With Peter Winick - Episode 3 - Dr. Mark Goulston: What’s the best strategy for keeping your content fresh and impactful while keeping yourself passionate? Veteran speaker, author, and psychiatrist Dr. Mark Goulston joins Peter to share his experience in leveraging his own thought leadership and the... by Leveraging Thought Leadership