There are a lot of ways for a Thought Leader to get paid.  Write, speak, advise, building, and training are just some.  How can you know which direction to turn your focus?  How will you know what the market wants from you? Tim Sanders, CEO of Deeper Media Research and author of New York Times Bestselling book "Love is a Killer App" has done it all during his career.  Today he sits down with Peter to discuss sticking with his gut on the title of his book, his advisory role to businesses going through transition, and what you should be willing to take a risk on. If you are transitioning from business to speaker / writer this episode will help you understand the needs of being an indirect or direct marketer and why you should be careful collaborating with gatekeepers. Show the love and listen!