Today’s guest is Rita Clifton, the co-founder, and chairman of BrandCap.  She has been called “The Brand Guru” by the Financial Times and is the author of a new book Love Your Imposter: Be Your Best Self, Flaws and All. Rita is best known for her work on branding, so a book on imposter syndrome might seem like a departure.  She shares why she wrote the book and the principles from branding she incorporated that can work in any aspect of your life. We discuss moving the book to the next stage and creating a business around it.  What the goal of that might be, how it could play out, and how to scale it to reach more people than you ever could 1-on-1 or by webinars. In addition, we discuss the change many have experience of working from home using video tools to communicate and how it has added a touch of humanization to a business that is dearly needed in today’s troubling times. If you feel like you are just faking it in your job you are not alone.  70% of people feel that way at some point in their career and this might be the conversation you need to hear in order to start believing in yourself. Three Key Takeaways: ·         Even the most successful professionals often feel like an imposter.  Thought Leaders really need to come to understand themselves to overcome that feeling and help others. ·         When taking your thought leadership from written to scale, you need to fully understand your content or the tools you build from it will fail. ·         Often thought leaders will think of a brand as a logo, design, and packaging but it is the substance that lies beneath it all that is the most important part.