This is episode 341. Read the complete transcript on the Sales Game Changers Podcast website. TIBOR'S TIP FOR EMERGING SALES LEADERS: "One of the habits that people should change is how they think of themselves and how they present themselves to their customers. One of the most difficult things I face is convincing salespeople that they're not salespeople, they're subject matter experts. As a subject matter expert, you can actually lead the conversation in a meaningful way that actually helps that customer take insight from you. Customers are not going to take insight from a brochure carrier, but they will take insights from a subject matter expert. One of the first habits that you should work on is upgrading who you are and what you represent to your customers. Someone who's really a subject matter expert wants to understand where that customer is trying to go, what are the objectives that are driving this decision? What are the business motivators that are driving this? Not just what problems/solutions you have.  Most reps are stuck in the present whereas progressive salespeople, subject matter salespeople, can talk in the present but also understand where the company's trying to go because they're focused on impacts and outcomes, not talking about strictly their product."