This is episode 029. Read the complete transcript of this podcast on the Sales Game Changers Podcast website. After a 30-year career in various sales and marketing management positions across a multitude of commercial industry segments, Brian Beveridge launched a strategic consulting practice focused on optimizing revenue growth where sales and marketing leaders intersect after working at SiriusDecisions. At SiriusDecisions, a leading global research, advisory and consulting firm, Brian managed the GE account during their historic transformation into a digital industrial company. He's a trusted adviser to C-Level executives. Brian’s passionate about applying sales and marketing best practices to deliver a value proposition aligned to a buyer’s needs in order to improve conversion, revenue outcomes and the customer experience. Beveridge Consulting advices early stage in midmarket business-to-business companies on how to best align and optimize sales and marketing strategies, resources and execution in order to increase revenue through modern, repeatable and measurable actions.