This is episode 638. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Technology Sales Veteran and Leader Rick Herrmann, with experience at Intel and Microsoft. RICK’S ADVICE:  “Focus relentlessly on your customers. We are constantly pulled in a lot of different directions. Our companies pull us in a lot of different directions. It’s okay to say no to things. If you focus relentlessly on your customer, that’s what we’re all getting paid to do, and that’s what your customer needs you to do. Think about bringing compelling value, delivering outcomes, and focus relentlessly on your customers.”