This is episode 659. Read the complete transcript on the Sales Game Changers Podcast website here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today’s show featured an interview with Bob McCarthy, Managing Director at the Resident mattress company. BOB’S ADVICE:  “Have a story about how your product that you’re selling positively impacts your customer’s P&L. Being able to articulate how your product impacts the P&L of your customer is extremely important. Have that story nailed when you’re talking to your customer.”