This is episode 031. Read the complete transcript for this podcast on the Sales Game Changers Podcast site! John Carter is the sales director at Alexandria-based Pinxter, an app development company that develops custom apps for associations, non-profits and member groups for year-round member engagements. He works with member groups designing mobile communications for collaboration, education, revenue and growth. Prior to Pinxter, John handled business development and supervised campaigns for Coca-Cola, Conde Naste, Maxxis Tires, Burger King and AT&T. He co-founded the nation's first point of purchase advertising network in America's 12 largest commercial airports. He's also produced 3 feature films with Emmy and Oscar winning cast. His latest film, "American Exploitation", deals with the little known and probably misunderstood human sex trafficking industry and focuses on the small wealthy town of Naples, Florida. When selling to an individual or group, he focuses on the need for story to engage his buyer. John says, "Without story, you're just not relevant and your buyer is just not interested." Find John on LinkedIN!