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ANA Roundtable!

ANA Roundtable!

FromThe CMO Podcast


ANA Roundtable!

FromThe CMO Podcast

ratings:
Length:
64 minutes
Released:
Sep 16, 2020
Format:
Podcast episode

Description

On this special episode of The CMO Podcast, Jim partners up with the Association of National Advertisers. The ANA is the oldest trade association in the marketing and advertising industry. Joining Jim for this ANA roundtable are:Marissa Jarrat, CMO of 7-ElevenLynn Pina, CMO for of GeoBlue, an innovative provider of insurance and medical services for international travelersAndrea Sengara, Head of Marketing US at Campari Vikrant Batra, CMO of HP, the company that gave rise to Silicon ValleyThis panel discussion will be focusing on the two hottest topics on the minds of today’s CMOs, how to build a digitally savvy organization and how to effectively navigate the c-suite. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.
Released:
Sep 16, 2020
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.