There are millions of entrepreneurs running small retail businesses in Latin America. While they may differ in the types of products sold or specific customers they target, the challenges they face in everyday operations are common. From low credit card penetration to poor visibility into shipping logistics and pricing, the various difficulties often boil down to a singular issue: lack of data. Brazil-based Inventa has been working to change that. The company’s digital marketplace steps in to fill the gaps left by the outdated modes of phone calls, paper catalogs, and in-person trade shows where much of LatAm retail commerce takes place. Greylock general partner and Inventa board member Mike Duboe talks with Inventa CEO and co-founder Marcos Salama about the company's strategy, explosive growth, and vision for the future of commerce in Latin America. You can read a transcript of this conversation here: https://greylock.com/greymatter/inventa-supplying-commerce-connections/