72 min listen
Nir Eyal on Building Habit-Forming Tech | #ProductSF
FromGreymatter
ratings:
Length:
33 minutes
Released:
Dec 6, 2016
Format:
Podcast episode
Description
Nir Eyal, the author of “Hooked: How to Build Habit-Forming Products” dives into the psychology behind building technology that creates consumer habits. He summarizes his four-step Hook canvas (Trigger, Action, Reward, Investment) and reminds us that it's not the best product that wins—the winner will be the product that forms the monopoly of the mind.
#ProductSF is a product-centric event hosted by Greylock Partners. The conference brings together a community of founders, PMs, and product leaders to talk about the challenges of building new, innovative products that change lives and create habits.
#ProductSF is a product-centric event hosted by Greylock Partners. The conference brings together a community of founders, PMs, and product leaders to talk about the challenges of building new, innovative products that change lives and create habits.
Released:
Dec 6, 2016
Format:
Podcast episode
Titles in the series (100)
Sam Altman on Y Combinator and What Makes The Best Founders | Blitzscaling 02: This is session 2 of Technology-enabled Blitzscal… by Greymatter