Five years ago, Nir Eyal showed the world how tech-companies build apps, games, and platforms that highjack your attention and become near impossible to stop using in his book, Hooked: How to Build Habit-Forming Products. That book became a global phenomenon and opened people's eyes to the power of technology to not just help, but consume our lives. His new book, Indistractable: How to Control Your Attention and Choose Your Life (https://amzn.to/2KXnkMx), serves as a guidebook for getting the best of technology and reclaiming our attention, without letting it get the best of us. In addition to writing and speaking, Eyal has also lectured at Stanford's Graduate School of Business and the Hasso Plattner Institute of Design. You can find two tools references in the conversation here: schedule maker tool (https://nirandfar.com/schedule-maker/) | distraction guide (https://www.nirandfar.com/distractions/).-------------Have you discovered your Sparketype yet? Take the Sparketype Assessment™ now. IT’S FREE (https://sparketype.com/) and takes about 7-minutes to complete. At a minimum, it’ll open your eyes in a big way. It also just might change your life.If you enjoyed the show, please share it with a friend. Thank you to our super cool brand partners. If you like the show, please support them - they help make the podcast possible. See acast.com/privacy for privacy and opt-out information.