Are Halland has worked in digital product development, strategy, design, and communication for over a quarter of a century. During that time, he created the core model, a tool for designing websites and products that align business goals and user needs. He has now written a book about the core model, which is due to be published later this year. In this conversation, he explains what the core model is and how it can help us create more effective digital products.Show notesAre Halland - TwitterAre Halland - LinkedInThe Core ModelGerry McGovernPareto principle - Wikipedia Conceptual Models: Begin by Designing What to Design by Jeff Johnson and Austin HendersonDesigning Connected Content: Plan and Model Digital Products for Today and Tomorrow by Carrie Hane and Mike AthertonTelenor GroupEsperanto - WikipediaShow notes include Amazon affiliate links. We get a small commission for purchases made through these links.If you're enjoying the show, please rate or review us in Apple's podcast directory:https://podcasts.apple.com/us/podcast/the-informed-life/id1450117117?itsct=podcast_box&itscg=30200