Nir Eyal identifies the surprising reason why we get distracted and how you can overcome it.   You'll Learn: Why mainstream productivity advice doesn’t work The four steps to becoming indistractable The real motivation for all human behavior   About Nir: Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Refresh.io (acquired by LinkedIn), Worklife (acquired by Cisco), Eventbrite, Anchor.fm, and many others. Nir attended The Stanford Graduate School of Business and Emory University. Nir’s Schedule Making Tool: Free Schedule Maker Nir’s Book: “Hooked: How to Build Habit-Forming Products” Nir’s Book: “Indistractable: How to Control Your Attention and Choose Your Life” Nir’s Previous Episode: 330: Becoming Indistractable with Nir Eyal    Resources mentioned in the show: Article: “How To Develop Unlimited Willpower” by Jessica Sillers Researcher: Dr. Michael Inzlicht Study: Freud’s Pleasure Principle YouTube: Play Anything by Ian Bogost, Chicago Humanities Festival Book: “Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen” by Christopher McDougall   Thank You, Sponsors! Four Sigmatic. Give your brain a boost with superfood mushroom coffee with half the caffeine and double the mental clarity. Save 15% at foursigmatic.com/awesome Eyeconic. Get name-brand eyewear easily and affordably from eyeconic.com/awesome.   View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep483