Dr. Roger Firestien shares his simple method for generating more original ideas.   You'll Learn: 1) The four guidelines for generating ideas 2) Why silly warm ups seriously help brainstorming 3) The magic number for creative ideas   About Roger: Dr. Roger Firestien has taught more people to lead the creative process than anyone else in the world. By applying Roger’s work in creativity: Clorox solved a 77-year-old problem in 15 minutes; General Motors came up with a $1.50 solution that saved the company $50,000 a week; Mead Paper developed a world-class line of products and saved $500,000 a year; Called “The Gold Standard” of creativity training by his clients, he has presented programs in creativity to over 600 organizations nationally and internationally. Roger’s latest book Create in a Flash: A Leader's Recipe for Breakthrough Innovation provides techniques to grow personal and team capacity for tackling tough challenges and recession proofing any business. Book: Create in a Flash: A Leader's Recipe for Breakthrough Innovation Book site: CreateInAFlashBook.com Roger’s website: RogerFirestien.com   Thank you Sponsors! Blinkist. Learn more, faster with book summaries you can read or listen to in 15 minutes at blinkist.com/awesome Alitu.   View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep521