You'll Learn: 1) Top 3 tactics for noise survival 2) The problem with multitasking and what to do instead 3) How to train yourself to say no   About Joe: Joe McCormack founded and serves as managing director and president of The Sheffield Company, an award-winning boutique agency. A passionate leader, he started The BRIEF Lab, a subsidiary of Sheffield, in 2013 after years dedicated to developing and delivering a unique curriculum on strategic narratives for U.S. Army Special Operations Command. He speaks at diverse industry and client forums on the topics of messaging, storytelling, change, leadership, and focus. Book: “Noise: Living and Leading When Nobody Can Focus" Website: TheBriefLab.com   Resources mentioned in the show: Book: "Isaac's Storm: A Man, a Time, and the Deadliest Hurricane in History" by Erik Larson Book: "Make Your Bed: Little Things That Can Change Your Life...And Maybe the World" by William McRaven Play:  "Waiting for Godot" Speech: University of Texas at Austin 2014 Commencement Address - Admiral McRaven Term: Elusive 600   Thank You, Sponsors! Pitney Bowes. Simplify your shipping while saving money. Get a free 30-day trial and 10-lb shipping scale at pb.com/AWESOME Babbel. Speak a new language with confidence with the top language learning app. Buy three months and get three free at babbel.com with promo code AWESOME2019. Finance Pal. Streamline and manage all your accounting needs. Free trial available at FinancePal.com/awesome   View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep522