61 min listen
How Do We Monetize Distraction at Events and Trade Shows?
How Do We Monetize Distraction at Events and Trade Shows?
ratings:
Length:
29 minutes
Released:
Apr 19, 2021
Format:
Podcast episode
Description
Host: David Adler Guest: Nir Eyal In this episode of GatherGeeks, BizBash chairman and founder David Adler chats with behavioral design and time management expert Nir Eyal, the author of the books Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. The duo discusses why event professionals are masters of designing distractions, especially when trying to monetize events, and give some insights into the science of distraction both for personal growth and professional use. Eyal shares tips for fighting attendee distraction at events and trade shows, why focus is not the opposite of distraction, how speakers can grab attention (and why they should always ask audiences for feedback), the future of events in a post-pandemic world and much more.
Released:
Apr 19, 2021
Format:
Podcast episode
Titles in the series (100)
Why Event Design Should Never Come First, and Other Tips from a Top Event Producer (Episode 187): Author and event planner Gianna Gaudini discusses the power of emotion, why producing events is a team sport, staying healthy on event day, and much more. by GatherGeeks by BizBash: The Event Industry Podcast