37 min listen
Why Every Event Producer Should Care About Esports
Why Every Event Producer Should Care About Esports
ratings:
Length:
43 minutes
Released:
Dec 21, 2020
Format:
Podcast episode
Description
Host: David Adler Guests: Rebecca de Freitas, Danny Hardman On this episode of GatherGeeks, BizBash chairman and founder David Adler chats with Rebecca de Freitas—an event producer who recently completed a master’s degree with a thesis on Esports—and Danny Hardman, director of business development for PRG and a lifelong gamer. The group discusses the world of Esports from an event and marketing perspective, sharing why event producers should care, how these gamified hybrid events are uniquely positioned to reach younger generations, and how brands can use Esports to engage their communities in effective ways. They also dissect the challenges and logistics of planning an Esports tournament, ways gaming can help build brand loyalty, how venues are getting business from gaming tournaments, tips for learning the ins and outs of the industry, what to expect in the future, and much more.
Released:
Dec 21, 2020
Format:
Podcast episode
Titles in the series (100)
Is Protocol Still Important? Yes, Says Former U.S. Chief of Protocol Capricia Penavic Marshall: In part one of a three-part interview, the only person to hold the roles of both Chief of Protocol and Social Secretary gets personal. by GatherGeeks by BizBash: The Event Industry Podcast