25 min listen
Ep. #85 How Disney Advertising is “Leveling up” to Bring More Brands into Women’s Sports, ft. Deidra Maddock
Ep. #85 How Disney Advertising is “Leveling up” to Bring More Brands into Women’s Sports, ft. Deidra Maddock
ratings:
Length:
22 minutes
Released:
Apr 2, 2024
Format:
Podcast episode
Description
In episode #85 of ?️The Business Case For Women’s Sports, presented by Ally, Caroline chats with Deidra Maddock, the Vice President of Sports Brand Solutions at Disney Advertising.In her role, Deidra leads a cross-country team responsible for marketing sponsorships across all professional league content, ESPN studio programs and social platforms, ESPN-owned events, and all sponsorship activation efforts. As a 14-year veteran of The Walt Disney Company, she has contributed to numerous successful rights renewal and content acquisitions and has overseen go-to-market strategies, as well as the development of all single and multimedia sponsorship offerings and fulfillment of those sponsorships. In this episode, hear Deidra & Caroline talk about:?The glass-shattering $920M broadcast rights deal between ESPN and the NCAA that features 40 NCAA championships over the next eight years, and includes women’s #MarchMadness. ? How Deidra and her team go-to-market to sell women’s sponsorships.? Why Deidra believes it’s essential for more brands to get intentionally involved with women’s sports.More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shop
Released:
Apr 2, 2024
Format:
Podcast episode
Titles in the series (93)
Ep. #6 How Athletes Unlimited is Revolutionizing Women's Sports, ft. Anya Alvarez: In Ep. #6, Caroline sits down with Anya Alvarez, the Director of Content & Digital at Athletes Unlimited. During this episode, Anya & Caroline discuss how Athletes Unlimited is disrupting the women’s sports industry by offering new professional leagues for the world's best athletes. by The Business Case For Women's Sports