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Ep. #12 How MarketPryce is Democratizing Marketing for Women Athletes, ft. Jason Bergman
Ep. #12 How MarketPryce is Democratizing Marketing for Women Athletes, ft. Jason Bergman
ratings:
Length:
22 minutes
Released:
May 17, 2021
Format:
Podcast episode
Description
In Ep. #12, Caroline interviews Jason Bergman, the Co-Founder & CEO of MarketPryce. Jason is a firm believer that all athletes should have fair access to marketing & endorsement opportunities. At MarketPryce, Jason and his team work to remove many of the institutional barriers that are in place between women athletes and their ability to capitalize on their talents.The rise of social media has contributed to the massive increase in the support of women’s sports over the past few years. Women’s sports teams, leagues and players no longer need to wait for traditional media and networks to give them opportunities; social media has proven to be a huge value generator for women athletes. Across the sports industry, women’s sports teams & athletes consistently deliver meaningful results on social media which has demonstrated the marketing power of women athletes. Enter MarketPryce. In an increasing digital age of sports, brands are look more & more to work directly with athletes as social media influencers. MarketPryce is disrupting to the sports industry by empowering women athletes to take marketing into their own hands and connect directly with brands that are interested in working with them.At MarketPryce, Jason and his team believe its good business to invest in women's sports, and they're working to create a new opportunities for women athletes to get compensated fairly for their work, labor, name, image, and likeness. More from GOALS GOALS Women's Sports Business Newsletter: Sign-upFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Shop: goals-sports.com/purplemugContact Caroline: caroline@goals-sports.com
Released:
May 17, 2021
Format:
Podcast episode
Titles in the series (93)
Ep. #6 How Athletes Unlimited is Revolutionizing Women's Sports, ft. Anya Alvarez: In Ep. #6, Caroline sits down with Anya Alvarez, the Director of Content & Digital at Athletes Unlimited. During this episode, Anya & Caroline discuss how Athletes Unlimited is disrupting the women’s sports industry by offering new professional leagues for the world's best athletes. by The Business Case For Women's Sports