25 min listen
Ep. #23 Empowering the Influence of the Female Fan, ft. Jenna Mielnicki
Ep. #23 Empowering the Influence of the Female Fan, ft. Jenna Mielnicki
ratings:
Length:
21 minutes
Released:
May 3, 2022
Format:
Podcast episode
Description
In Ep. #23, Caroline talks with Jenna Mielnicki - the Senior Vice President and Head of Partnership Strategies for LEARFIELD - about the growing influence and presence of women within college athletics. In March of 2022, LEARFIELD published the Empowering the Influence of the Female Fan Intercollegiate Fan Pulse Report, which leveraged tens of millions of data points to demonstrate the growing economic power and influence of female college sports fans.According to the report, female fans account for 48% of college sports followers across social media; 32% of basketball and 34% of football viewers are women; women’s basketball saw the highest increase in followers across both genders from October of 2022 until March of 2022. The report also points out that as women influence 85% of all consumer spending, brands would be wise to better understand and connect with female fans in order to drive their business. In this episode, hear Jenna break down these findings and make the business case for why brands should invest in female fans - and women in sports. More from GOALS Follow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shopThe Business Case For Women's Sports Newsletter: Sign-upEmail: hello@goals-sports.com
Released:
May 3, 2022
Format:
Podcast episode
Titles in the series (95)
Ep. #1 The Story of the WNBA Orange Hoodie, ft. Eb Jones: In Ep. #1, Caroline interviews Eb Jones to hear the full story of the WNBA Orange Hoodie, and how it came to be one of the most successful pieces of merchandise in the history of women's sports. by The Business Case For Women's Sports