Ep. #57 Why Understanding Fan Behavior and Demographics is Essential to Growing Women's Sports, ft. Rachel Goodger

Ep. #12 How MarketPryce is Democratizing Marketing for Women Athletes, ft. Jason Bergman: In Ep. #12, Caroline interviews Jason Bergman, the Co-Founder & CEO of MarketPryce. Jason is a firm believer that all athletes should have fair access to marketing & endorsement opportunities. At MarketPryce, Jason and his team work to remove many of the institutional barriers that are in place between women athletes and their ability to capitalize on their talents. by The Business Case For Women's Sports

22 min listen

Ep.#11 The Rise of NJ/NY Gotham FC, ft. Alyse LaHue: In Ep. #11, hear from Alyse LaHue, the General Manager of NJ/NY Gotham FC of the NWSL. Listen to Alyse's thoughts on why women’s soccer is on the rise the United States, the story behind re-branding Sky Blue FC's to NJ/NY Gotham FC, and how Alyse is leveraging the power of Gotham's fans to inform the Club's future. by The Business Case For Women's Sports

28 min listen

Ep. #2 The Power of the Women's Sports Fan, ft. Niky Scott: In Ep. #2, Caroline sits down with Niky Scott from Zoomph to talk about the power of the women’s sports fan. by The Business Case For Women's Sports

17 min listen

Ep. #1 The Story of the WNBA Orange Hoodie, ft. Eb Jones: In Ep. #1, Caroline interviews Eb Jones to hear the full story of the WNBA Orange Hoodie, and how it came to be one of the most successful pieces of merchandise in the history of women's sports. by The Business Case For Women's Sports

25 min listen

Ep. #31 Fantasy Gaming & Creating Fan Engagement Opportunities for Women's Sports, ft. Ashley Hart: In Ep. #31, Caroline talks with Ashley Hart, the CEO & Founder of She Plays - a fantasy sports gaming provider that focuses exclusively on women's professional sports in the U.S. by The Business Case For Women's Sports

25 min listen

Ep. #6 How Athletes Unlimited is Revolutionizing Women's Sports, ft. Anya Alvarez: In Ep. #6, Caroline sits down with Anya Alvarez, the Director of Content & Digital at Athletes Unlimited. During this episode, Anya & Caroline discuss how Athletes Unlimited is disrupting the women’s sports industry by offering new professional leagues for the world's best athletes. by The Business Case For Women's Sports

25 min listen

Ep. #45 How the WPBA is Creating More Opportunities for Professional Women's Basketball Players, ft. Faatimah Amen-Ra A: In Ep. #45, Caroline talks with Faatimah Amen-Ra A - the Founder of the Women’s Premier Basketball Association - to discuss how the WPBA is working to create more opportunities for women to play basketball professionally in the United States. by The Business Case For Women's Sports

19 min listen

Ep. #20 How Title Nine is Working To Create a Better Sports World for Women, ft. Missy Park: In Ep. #20, Caroline sits down with Missy Park, the CEO & Founder of Title Nine - an American manufacturer of clothing for women athletes. In this episode, Missy tells the story of how she came to start Title Nine, how the company has spent 32 years in the business of putting women first, and most recently, how Missy and her team gave $1 million to the soccer players of the U.S. Women’s National Team in an effort to help close the gender pay gap. by The Business Case For Women's Sports

24 min listen

Ep.#10 Breaking Through the Boys Club of Sports Media, ft. Meredith Cash: In Ep. #10, Caroline interviews Meredith Cash, a women's sports reporter at Business Insider. Caroline & Meredith dig into the business of being a women’s sports reporter, the many reasons why women’s sports only receive 4% of coverage, and why it's bad business for networks & newsrooms to not invest in women's sports. by The Business Case For Women's Sports

22 min listen

Ep. #16 Women Won the 2020 Olympics (And the Data Proves It), ft. Amir Zonozi: In Ep. #16, Caroline and Amir Zonozi, the CEO & Co-Founder of Zoomph, reflect on the 2020 Tokyo Olympics and how women athletes dominated both in athletic competition - and when it came to social media reach & impact. by The Business Case For Women's Sports

24 min listen

The Business Case For Women's Sports: Pilot: Welcome to the GOALS Podcast - The Business Case For Women's Sports, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast will set-out to prove that it’s good business to be in the business of women's sports. Every episode, we will interview leaders in women’s sports and dig into topics like data insights, marketing strategies, and sponsorship deals, so we can share the stories behind the biggest breakthroughs in the industry. by The Business Case For Women's Sports

1 min listen

Ep. #7 Why It's Good Business to Invest in the NWHL, ft. Anya Packer: In Ep. #7, Caroline sits down with Anya Packer, the Executive Director of the National Women’s Hockey League Players’ Association. In advance of the 2021 NWHL Playoffs & Isobel Cup Championships, Caroline & Anya discuss why it’s good business to invest in women’s hockey - and the right thing to do in terms of gender equality. This episode is proudly presented by Legend Rings: The Official Championship Ring Provider of the 2021 NWHL Isobel Cup. by The Business Case For Women's Sports

18 min listen

Ep. #5 How OnPar Now is Disrupting the Women's Golf Industry, ft. Jan Receski: In Ep. #5, Caroline sits down with Jan Receski, the Founder & CEO of OnPar Now - a brand new state-of-the-art indoor golf facility in Pittsburgh, Pennsylvania. After an incredibly successful 30-year career, Jan is entering the women’s golf business. She started OnPar Now to create an inclusive space where no one would be excluded from the game of golf. Jan recognized that the women's golf industry is a growth opportunity that is ripe for disruption, and the team at OnPar Now is on a mission to change the women's golf game forever. by The Business Case For Women's Sports

12 min listen

Ep. #18 Breaking Down The Fan Project & The Business Potential For Women's Sports, ft. Angela Ruggiero: In Ep. #18, Caroline welcomes Angela Ruggiero, the CEO & Co-Founder of Sports Innovation Lab, back on the podcast to discuss the findings of The Fan Project - and the untapped business potential of women's sports. by The Business Case For Women's Sports

22 min listen

Ep. #3 An Agent of Positive Change, ft. Maggie Ntim: In Ep. #3, Caroline sits down with Maggie Ntim, a FIFA USSF soccer agent, and the CEO & Founder of Trinity 3 Agency to discuss women's sports business through the lens of an agent. by The Business Case For Women's Sports

20 min listen

Ep. #15: The Collective® Marketplace & the Women's Sports Memorabilia Boom, ft. Thayer Lavielle: Ep. #15, hear Caroline catch-up with Thayer Lavielle, the Executive Vice President at The Collective, about The Collective® Marketplace - the first & only online collectible & memorabilia marketplace that is dedicated to women’s sports. by The Business Case For Women's Sports

24 min listen

Ep. #24 The Story Behind "The Sports Bra" - a Women's Sports Bar, ft. Jenny Nguyen: In Ep. #24, Caroline sits down with Jenny Nguyen, the Owner of The Sports Bra - a women's sports bar in Portland, OR. In this episode, hear Jenny tell the full story behind the creation of the world's first & only sports bar that is fully dedicated to showing women's sports. by The Business Case For Women's Sports

31 min listen

Ep. 19: Natalie Hinds is #GOALS (And It's Good Business To Invest in Women's Swimming), ft. Natalie Hinds: Ep. #19 of The Business Case For Women's Sports was recorded LIVE, on-stage at the 2021 Lead Sports Co. Summit and is presented by Nav.it. In this episode, Caroline sits down with Natalie Hinds in front of 150 teen female athletes to hear Natalie tell her incredible comeback story, and talk about what it's like to be a professional athlete and fight for sponsorship dollars and visibility in the sport of women's swimming. by The Business Case For Women's Sports

33 min listen

Ep. #13 Money, Market Share & Growing Women's Sports, ft. Chrissi Sanders: In Ep. #13, Caroline sits down with Chrissi Sanders to discuss how women's sports can unlock more market share within the sports industry. by The Business Case For Women's Sports

20 min listen

Ep. #23 Empowering the Influence of the Female Fan, ft. Jenna Mielnicki: In Ep. #23, Caroline talks with Jenna Mielnicki - the Senior Vice President and Head of Partnership Strategies for LEARFIELD - about the growing influence and presence of women within college athletics. by The Business Case For Women's Sports

21 min listen

Ep. #4 How The Fan Project is Changing the Game, ft. Angela Ruggiero: In Ep. #4, Caroline sits down with Angela Ruggiero, the CEO & Co-Founder of Sports Innovation Lab to talk about The Fan Project, and how Angela & her team are harnessing the power of fan data to show media companies & brands the power of women’s sports. by The Business Case For Women's Sports

25 min listen

Ep. #9 A Glimpse Inside the Global Women's Basketball Experience, ft. Tully Bevilaqua: In Ep. #9, Caroline talks with Tully Bevilaqua, a former WNBA player, an Australian Olympic silver medalist, and a member of the Western Australia Basketball Hall of Fame. Tully shares about her experiences playing professional basketball around the world, and how perception, compensation, and opportunities have changed across the global women's basketball industry over the years. by The Business Case For Women's Sports

17 min listen

Ep. #22 Why Gatorade Invested $10 Million to Help Create a More Inclusive Sports World, ft. Carolyn Braff: In Ep. #22, Caroline sits down with Carolyn Braff, the Head of Marketing and Brand Strategy at Gatorade. In this episode, Carolyn breaks down why it's a business imperative of Gatorade's to invest in creating a more inclusive sports world and create equal opportunities for girls in sports. by The Business Case For Women's Sports

25 min listen

Ep. #56 The Story Behind SWAKE: A Cosmetics Brand Created Specifically for Women in Sports + Fitness, ft. Vanessa Sachs: In episode #56 of ?️ The Business Case For Women’s Sports, presented by Ally, meet Vanessa Sachs - the CEO & Founder of SWAKE. by The Business Case For Women's Sports

26 min listen

Ep. #14 The Story Behind the First-Ever NWSL Trading Cards, ft. Matt Peek: In Ep. #14, hear Matt Peek, the Co-Founder and COO at Parkside Collectibles, tell the story behind the creation of the first-ever trading cards for the National Women’s Soccer League. by The Business Case For Women's Sports

22 min listen

Ep. #25 Why Providing Holistic Healthcare to Female Athletes is Essential to Advancing all of Women's Sports: In Ep. #25, Caroline talks with Dr. Joseph Galasso & Dr. Michael Farber from Baker Street Health & Human Performance about their approach to providing mental & physiological care to female athletes - and why they believe holistic healthcare paired with the right medical providers can help take women's sports to the next level. by The Business Case For Women's Sports

27 min listen

Ep. #8 How the NCAA is Failing Women Athletes, ft. Kelsey Trainor: In Ep. #8, Caroline sits down with Kelsey Trainor to discuss the many ways that NCAA is failing women athletes - and how they've gotten away with it for so long. by The Business Case For Women's Sports

27 min listen

Ep. #34 The Story Behind highlightHER and "The WNBA is so important" ft. Ari Chambers by The Business Case For Women's Sports

29 min listen

Ep. #28 How Venus Williams and Megan Rapinoe Ended Up On Your Clif Bar, ft. Brooke Donberg: In Ep. #28, hear Brooke Donberg, the Sports Marketing Manager at Clif Bar & Company, tell the story behind featuring six women athletes on CLIF BAR packaging for the first time ever. by The Business Case For Women's Sports

21 min listen

Ep. #21 The Ida Sports Movement to Create Footwear for Female Footballers ft. Laura Youngson & Ben Sandhu: In Ep. #21, hear Laura Youngson & Ben Sandhu, the co-founders of Ida Sports, talk about their journey to create football (or soccer) cleats & shoes specifically designed for female athletes. by The Business Case For Women's Sports

28 min listen

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Ep. #57 Why Understanding Fan Behavior and Demographics is Essential to Growing Women's Sports, ft. Rachel Goodger

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