25 min listen
Ep. #2 The Power of the Women's Sports Fan, ft. Niky Scott
Ep. #2 The Power of the Women's Sports Fan, ft. Niky Scott
ratings:
Length:
17 minutes
Released:
Jan 29, 2021
Format:
Podcast episode
Description
In Ep. #2, Caroline sits down with Niky Scott from Zoomph to talk about the power of the women’s sports fan.As a customer success manager at Zoomph (a leader in digital intelligence at the intersection of sports & sponsorship analysis), Niky spends her days digging through the data behind the growth of women’s sports.In 2020, Niky published the WNBA and NWSL Social Media Sponsorship & Fan Insights Report, which showed that even during a pandemic, these two leagues were able to generate a significant return on investment for brands that invest with women’s sports.During this episode, Niky and Caroline discuss fan engagement rates in women's sports versus men's sports, the birth of cross-over women’s sports fandom, and the impact of COVID-19 on the recent accelerated success of women’s sports.More from GOALS Subscribe: Email sign-upTwitter: @goals_sports_Instagram: @goals_sports_Podcast Merch: goals-sports.com/purplemugEmail: caroline@goals-sports.com
Released:
Jan 29, 2021
Format:
Podcast episode
Titles in the series (93)
Ep. #6 How Athletes Unlimited is Revolutionizing Women's Sports, ft. Anya Alvarez: In Ep. #6, Caroline sits down with Anya Alvarez, the Director of Content & Digital at Athletes Unlimited. During this episode, Anya & Caroline discuss how Athletes Unlimited is disrupting the women’s sports industry by offering new professional leagues for the world's best athletes. by The Business Case For Women's Sports