In episode #74 of ?️The Business Case For Women’s Sports, presented by Ally, meet Colleen Garrity - the SVP of Marketing at Excel Sports Management. In her role, Colleen leads Excel’s basketball marketing division & oversees marketing initiatives for both women's and men's basketball which includes working closely with both established players and emerging talents specifically in women's basketball.Notably, Colleen and her team recently signed Iowa superstar Caitlin Clark to their roster of women’s basketball athletes. Before signing with Excel, Clark’s family was exclusively handling the management of her extensive line-up of partnerships with brands like Nike, Topps, and State Farm, but now, Colleen and her team will be taking the reins and managing Caitlin’s business affairs. In this episode, hear Caroline and Colleen discuss what it’s been like working with Caitlin Clark and why it’s good business to invest in women’s basketball. More from GOALSFollow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shopEmail: hello@goals-sports.com